How many text messages would you guess you send in a day? We’re willing to bet that making such a guess would be hard to do. After all, you likely send text messages at various points throughout each and every day. With the advent of text messaging, society found much quicker and easier ways to communicate short messages. We found it no longer necessary to pick up the phone to call someone in order to ask “What should I pick up for dinner?”
It can be argued that, in 2022, text messaging is more effective a communication method than ever before. Practically everyone uses a smartphone. And there are so many ways to send messages that are typed on these incredibly popular devices. We have social media and other messaging apps in addition to traditional text messaging options. So why wouldn’t you use texting to promote your business?
Customers get to opt in and opt out.
An SMS marketing strategy offers your company numerous benefits. Firstly, it allows customers to opt in as subscribers. That means you are not inundating unsuspecting individuals with your marketing messages. Your list of subscribers becomes your core consumer base. They represent a group of people who are most likely to both open your text messages and read them. More importantly, they are also a lot more likely to be interested in your messages.
Of course, they get to opt out as well. Although this isn’t a desired result for your business, you do want to ensure that people are given options. People don’t like being forced into doing anything. The mere fact that your company offers options is something that can be considered a favourable trait.
Customers become more engaged.
Text messages have extremely high open rates. They are far more likely to be read than emails. As mentioned, your texts have excellent chances of being both read and responded to. Also, texts are often opened in very short spans of time. As you know, text messages alert their smartphone owners of their presence. A text message notification is generally considered an alert that something needs to be read right away.
It’s important to understand the benefits of having an engaged audience. With expensive television commercials, your brand messaging can reach a wider audience. That doesn’t mean, however, that the eyeballs on the screens are necessarily paying attention. Especially in today’s world of media streaming, commercial breaks on TV are far less likely to get the type of attention they did in decades past. Your text messages, however, generally get noticed immediately.
SMS marketing is cost-effective.
As mentioned, the costs to produce a commercial for television are astronomical. This fact is highlighted by the forthcoming Super Bowl season when ads created for broadcast during the game are known to cost advertisers north of a million dollars. An SMS marketing strategy, by contrast, is a much more cost-effective option. Again, it’s not the size of the audience that counts. It’s the attention your audience is most likely to give your messages that matters.
MeloText is MeloTel’s SMS Marketing Software. It is a cost-conscious way for business owners throughout North America to grow their reach with their target audiences. For more information about MeloText, feel free to visit the MeloText website. And, as always, please don’t hesitate to contact us at 1-888-MELOTEL or email support@melotel.com.
