Introducing Google’s “Mobilegeddon”. It’s a doozy!

Google has announced its new mobile-focused algorithm, which will rank mobile-friendlier sites higher in searches. Described by some as “Mobilegeddon”, this will signifigantly impact many small companies with either low quality mobile sites or no mobile sites at all, as their sites will appear lower in the search results. The impact...

Continue reading

The evolution of viral advertising

In the age of experience-based marketing, some brands want us to do more than just buy their products. They want us to interact with them, to love them. Dan Wieden, legendary adman, described this desire for active participation when he said: “Brands are verbs. Nike exhorts. IBM solves. Sony dreams.”...

Continue reading