Back-To-School Social Media Marketing Done Right!

September is officially upon us! Students all over Canada have returned to their classrooms this week. For many parents, this is a glorious time of year. They return to senses of normalcy that don’t involve finding ways to entertain their children throughout the day. For business owners, back-to-school season is also great. It’s one of the busiest shopping periods of the year! Businesses across all industries can benefit from tapping into this season of renewed routines and fresh starts.

Make no mistake. For small and medium-sized business owners, social media is one of the most cost-effective ways to reach parents, students and educators who are looking for deals. The key is creativity. If your posts look and sound like everyone else’s, your messages risk getting lost in the scroll. How do you do back-to-school social media marketing right?

Create engaging video content.

Video consistently outperforms static images on platforms like Instagram, Facebook and TikTok. A simple smartphone recording of your staff showing off a “back-to-school deal of the day” can make your brand feel personable and relatable. If your business sells products, showcase them in use. We’re talking about things like a quick tutorial, a “before and after” transformation or even a fun unboxing video.

If you offer services, highlight how they make life easier for parents or students this time of year. Just make sure to keep your videos short. Anything under 60 seconds works well. Also, be sure to use captions. Keep in mind that many users watch without sound.

Used themed hashtags in your posts and stories.

Seasonal hashtags like #BackToSchool2025, #SchoolReady or #StudentSavings can make your posts more discoverable. Create a unique branded hashtag for your campaign to encourage user-generated content. For example, if your store is called “ABC Supplies,” use something like #ABCSchoolDeals.

Instagram and Facebook Stories are perfect for limited-time specials. Use countdown stickers for flash sales, polls to let customers vote on their favourite items or quizzes to add a fun, interactive element.

Highlight your brand’s back-to-school mindset.

If you own one of the many businesses that do not sell school supplies, you can still join the conversation. Back-to-school season represents structure, organization and fresh starts. A gym can promote “back-to-routine” memberships. A salon can highlight “first day of school” makeovers. A coffee shop can offer student discounts or a “parent’s morning break” special.

No matter your business, it’s wise to connect your brand to the mindset of getting organized and starting fresh. Again, even if what you offer isn’t directly related to school products, you can still cash in on this season.

Schedule your posts strategically.

Timing matters. Parents often scroll social media in the evening. Students might be more active later at night. Use analytics tools to track when your audience is online and schedule your posts accordingly. A well-timed post can be the difference between getting lost in the shuffle and gaining traction.

Could you use some helping composing and scheduling your social media posts? By signing up for Melo Technology’s Melo Social platform, you can have our team create and schedule all of your posts for you! To learn all about it, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.