Which SEO Strategies Will Help Your Small Business Stand Out Online?

As a small business owner, carving out your digital footprint is essential.  However, with so many competitors vying for online attention, how do you rise above the noise? Search Engine Optimisation (SEO) remains one of the most powerful tools for increasing your visibility and attracting new customers. But good SEO isn’t just about keywords. It’s about creativity, consistency and clever strategy.

What can you do to help boost your SEO and grow your online presence?

Start a niche blog to answer customer questions.

Talk about practicing what we preach, right? Each week, Melo Technology posts no less than two blogs. Our intention is ensure that our customer base is well informed about all of the goings-on in our industry. Of course, it’s also a mission of ours to boost our website’s rankings in search engines through the constant updating of pertinent industry news.

Google loves fresh, relevant content. A blog centred on your specific niche positions you as an expert in your field. Focus on common questions your customers ask. For example, our blog seeks to answer such questions as “What’s the difference between VoIP and traditional phone systems?”, “How can a virtual 3D tour help my retail business?” and (you guessed it) “Which SEO strategies will help my small business to stand out online?”

Create location-based landing pages.

Does your business serve multiple cities or regions? If so, it’s wise to dedicate a web page to each area. Firstly, this helps customers to find information tailored to their locations. Secondly, it boosts your rankings for local searches. Make sure to use Canadian spelling and metric measurements to appeal directly to your regional audience. Google notices these subtle cues!

Speaking of Google, it’s a good idea to leverage your Google business profile with posts and photos. Remember that your Google Business Profile is a free and powerful SEO tool. Regularly update it with new product and service photos, posts about events or promotions and customer reviews. Include your responses as well! Don’t underestimate the power of visual content. This is especially important if you offer something photogenic like food, interiors or aerial marketing services.

Optimize your website for voice searches.

With the rise of virtual assistants, voice search is growing rapidly. Make sure your content answers conversational queries such as “Where can I get affordable tech support near me?” and “What’s the best business phone system in Ontario?” Writing in a natural, question-based format improves your chances of being the answer that voice search delivers.

Are you ready to boost your SEO the smart way?

Melo Social is a comprehensive social media management tool that offers a wide range of features to help businesses and marketers streamline their social media strategies. With it, you can connect all of your social media accounts into one platform. You’ll be able to publish posts to all your accounts at one time by composing your posts in one place. Even better, the Melo Technology team can create all of your posts for you!

We also offer Bloggers For Hire! Our experienced bloggers are crafty wordsmiths who have been helping company websites to regularly increase their traffic for years. Our copy is readable, engaging and optimized to get you more hits in search engines. To learn more, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.