How To Avoid The Top Mistakes Social Media Marketers Make

Are you on social media? Of course you are. Who isn’t, right? For business owners everywhere, social media is one of the most powerful tools for building brand awareness. If you’re looking to engage with customers and drive sales, posting to such platforms as Instagram and Facebook is practically a must. It’s important to know, however, that there is a way to promote your brand on social media that doesn’t defeat the purpose.

What can you do to avoid the top mistakes social media marketers make when trying to promote their brands?

Have a clear strategy.

Too often, businesses dive into social media without a plan. Posting sporadically or without a defined goal leads to inconsistent messaging and missed opportunities. Before posting, outline a sound plan for your business. Develop a content calendar with specific objectives for each platform. Consider what your top objectives are. Do you want to increase engagement, promote a new service or drive website traffic?

By developing a clear social media marketing strategy, you will be able to avoid inconsistent branding messages. Your social profiles should reflect a cohesive brand identity. Inconsistent logos, colours or tone, for example, can confuse your audience and weaken brand recognition. Be sure to use brand guidelines for visual and verbal consistency.

Focus on engagement over follower count.

It’s tempting to chase followers. However, having a large audience means little if they’re not interacting with your content. Engagement refers to the generation of likes, shares, comments and saves. This is what truly drives visibility and builds community. To generate engagement, work on creating valuable content that encourages interaction. Ask questions, use polls and post content that resonates with your target audience.

Part of growing engagement often means avoiding being too “sales-y”. Remember that people don’t log onto social media just to be sold to. Constantly pushing your products can turn followers away. It’s wise to follow the “80/20 rule”. That means post 80 percent valuable or entertaining content and just 20 percent promotional. Share tips, behind-the-scenes content, client stories and more to build trust.

Don’t ignore comments and messages.

The whole point is to engage, right? So why would you ignore those who are engaging with you? Never forget that social media is a two-way street. Failing to respond to messages or comments gives the impression that you don’t care about your audience. Prioritize community management by responding promptly and authentically.

While you’re at it, don’t ignore analytics. Posting without tracking performance is like flying blind. Many businesses fail to review insights or adapt their content based on data. Use built-in analytics tools to track what’s working. Measure reach, engagement, click-through rates and adjust your strategy accordingly.

Are you ready to boost your brand the right way?

Melo Social is a comprehensive social media management tool that offers a wide range of features to help businesses and marketers streamline their social media strategies. With it, you can connect all of your social media accounts into one platform. You’ll be able to publish posts to all your accounts at one time by composing your posts in one place. Even better, the Melo Technology team can create all of your posts for you!

To learn more, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.