Blogging Your Way To Big Back-To-School Sales

The first week of the new school season is about to wrap up! With students, parents and teachers getting back into the swing of things, you still have plenty of time to offer back-to-school benefits from your business. It doesn’t matter if you sell school supplies, clothing, tech gadgets or even services like tutoring or fitness classes. There’s one tool that can help you stand out in a competitive marketplace: blogging!

A well-written blog is more than just a piece of content on your website. It’s a marketing powerhouse that builds trust and improves your search engine ranking. At this time of year, it also helps customers understand why your back-to-school specials are worth their attention. How can you blog your way to big back-to-school sales?

Write “how-to” and resource guides.

These days, both parents and students are actively searching online for tips to make the back-to-school transition easier. Position your business as a helpful resource by writing “how-to” or guide-style blogs. For example, a clothing retailer could compose a post called “How to Build A Budget-Friendly Back-to-School Wardrobe For Teens.” A tech provider could write a “5 Must-Have Gadgets for a Productive School Year” blog.

As well, a café might share a “Quick And Healthy Breakfast Ideas For Busy School Mornings” post. These types of blogs naturally attract readers who are searching for advice. They also give you the perfect opportunity to highlight your products or services as solutions.

Share customer stories and testimonials.

Back-to-school shopping can feel overwhelming. Because of this, many customers look for reassurance in real experiences. Dedicate a blog post to showcasing testimonials from happy parents, students or teachers who have benefited from your products. You could even highlight a “customer of the month” with a short Q&A interview about his or her favourite back-to-school purchase.

Not only does this humanize your brand, but it also builds trust. People are more likely to engage with your specials when they see that others are already enjoying them.

Focus on SEO-friendly topics and create lists.

As of late, parents and students have been Googling everything from “best student laptops” to “affordable tutoring near me.” By weaving these keywords naturally into your blog content, you increase the chances of your website appearing in search results. Each blog post is an opportunity to target a new keyword relevant to the back-to-school season. For maximum impact, pair your blogs with strong meta descriptions and internal links to your back-to-school specials page.

It’s also a great idea to create lists. People love quick, scannable content. Blog posts like “5 Back-To-School Must-Haves Under $50” or “6 Smart Services Every Parent Needs This September” are known to grab attention. They are also easy to share on social media.

Get Melo Technology to blog for your business!

Melo Technology offers the services of experienced Bloggers For Hire! Our crafty wordsmiths are experts at creating social media marketing campaigns for companies of all sizes. Melo’s blog writers have been helping company websites to regularly increase their traffic for years. Our copy is readable, engaging and optimized to get you more hits in search engines. Let’s get blogging for your business!

Please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.