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Creativity Is The Key To Boosting Sales Through SMS Marketing Messages

Do you send text messages every day? Silly question, we know. Who doesn’t, right? With text messaging being such a popular daily activity, it stands to reason that business owners would use texting to promote their brands. SMS (Short Message Service) marketing is actually one of the most effective tools small businesses can use to connect with their audiences.

It’s widely known that open rates for texts are as high as 98 percent. If you want your messages to be received, texting them is a great way to go. However, to stand out, your messages must be more than just reminders. They should be engaging, actionable and aligned with your brand’s voice. In other words, be creative!

Send out limited time offer alerts.

Do away with the “ho hum” of traditional text messages. Your SMS marketing efforts should be filled with eye-catching flair. Here’s an example: “Flash Sale! 25% off everything today only! Use code FLASH25 at checkout. Shop now at (your company website)”.

Keep in mind that urgency drives action. It’s smart to use SMS to create senses of urgency with flash sales or limited-time promotions. Be sure to include clear calls-to-action and direct links in your messages.

Offer exclusive VIP perks.

Your list of subscribers should be made up of special individuals. Just be sure to let them know how special they are! Recipients of your messages should feel like they’re getting exclusive, even privileged information. For example: “You’re a VIP, (recipient’s name)! So enjoy early access to our new collection + 10% off. Browse now at (your company website)”.

While you’re at it, send your subscribers exclusive invitations and event reminders. By welcoming your supporters to special events, you help to grow the relationships you have with them. Not to mention, you will continue to make them feel like VIPs. Here’s an example: “Don’t forget! Our live webinar starts in on hour. Join us to learn expert tips on boosting your business! RSVP here: (specific link)”.

Deliver back-in-stock alerts.

Do you have items that tend to sell out? That’s great news…unless, of course, it disappoints customers who have missed out. Utilize SMS marketing to inform your audience about the restocking of your cherished goods. Here’s an example: “It’s back! Our bestselling wireless earbuds are in stock…but not for long. Order now at (your company website)!”

As well, if you’ve run out of popular items, let your customers know. Inform them that they’ll be alerted the moment they’re restocked. These alerts cater to highly interested buyers. They will appreciate the updates. Speaking of which, it’s wise to send out customer appreciation messages too. For example: “Thanks for being part of our community, (customer’s name). Here’s 15% off your next purchase to say thanks. Use code THANKYOU15”.

Are you ready to leverage SMS marketing?

Engage your audience and drive more sales with Melo Text from Melo Technology! We can help you integrate SMS into your communications strategy seamlessly. To learn all about it, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.