Social Media
Why Canadian Businesses Shouldn’t Outsource Social Media To American Brands
Does your business have a Facebook, Instagram, X and LinkedIn account? If not, it certainly should! Canadian businesses are increasingly relying on social media to attract customers. It helps them to build trust and stay competitive. Strangely, however, many continue to outsource their social media management and content creation to...
Unveiling The Social Media Marketing Mistakes To Avoid In 2026
Social media has been around long enough that it feels familiar. Facebook, Instagram, LinkedIn, and TikTok are among today’s most popular ways to communicate and share information. Sensibly, businesses have accounts, logos and the occasional post ready to go. Yet despite years of access to these platforms, many marketers are...
Why You Should Refresh Your Digital Presence Before January
The start of January is only a couple of weeks away. At this spot on the calendar, many business owners naturally begin reflecting on the past year. They start evaluating operational strengths, identifying missed opportunities and preparing strategies for the new year ahead. These final weeks of 2025 aren’t just...
5 Marketing Tips To Boost Engagement During The Holidays
The holiday season is one of the most dynamic and opportunity-rich times of the year for digital marketing. Audiences are more emotionally engaged, more active online and more receptive to storytelling than at many other points in the calendar. Businesses that show up with timely, authentic and strategic messaging can...
Why Your Business Should Level Up Its Communication Game In 2026
As we embrace the fresh possibilities of 2026, many businesses across Canada and the U.S. are already thinking about how to make the new year their most successful one yet. At Melo Technology, we believe that when businesses communicate better, they operate better. We also believe that 2026 is the...