Social Media
How To Avoid The Top Mistakes Social Media Marketers Make
Are you on social media? Of course you are. Who isn’t, right? For business owners everywhere, social media is one of the most powerful tools for building brand awareness. If you’re looking to engage with customers and drive sales, posting to such platforms as Instagram and Facebook is practically a...
Helping Your Social Media Presence To Stand Out This Summer
We only have a little over a week to go in the spring season. On Friday, June 20th, the summertime will officially arrive! As a business owner, you should be aware that the summer offers you a golden opportunity to refresh your marketing strategies. Of course, you should also know...
Copper Theft In Ottawa Disrupts Bell Services
As leaders in Canada’s telecom industry, the Melo Technology team generally keeps its ear to the proverbial ground. So we couldn’t help but notice some particularly interesting posts coming from Bell Canada’s Bell Support X (formerly Twitter) account this month. A weekend outage in the Ottawa area made headlines back...
How Your Business Benefits From Professional Voice Talent
How often have you heard the following sentiment? “It’s not what you say, but how you say it.” This phrase is ultra-important in the world of business. Recording something as simple as a phone greeting or performing in something as engaging as a promotional video requires a certain vibe. We...
Composing Social Media Posts That Spring Engagement Forward
With spring in full swing, businesses across Canada and the U.S. should be refreshing their social media presences. The objective, of course, is to reinvigorate customer engagement. With the weather warming up, a lot of people are becoming more active online and outdoors. How can your brand harness this seasonal...