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Why Blogging Should Be Embraced As A Small Business Marketing Tool
Small business owners regularly struggle with the often-daunting task of promoting their brands. Obviously, we can’t all afford huge promotional campaigns in the ways that large corporations can. However, there is a tried-and-true marketing technique that is both cost-effective and highly successful in garnering attention: blogging!
Why is blogging such an...
Mastering The Art Of Excellent Customer Service Over The Phone
All successful business owners are aware of an undeniable truth. You cannot run a reputable business without providing excellent customer service. Its importance simply cannot be overstated. Customers from all walks of life expect seamless experiences, whether they are shopping online or interacting with your business over the phone.
Phone calls,...
Why Small Business Owners Should Expand Their Brands Internationally
Expanding your brand internationally may seem like a daunting task, especially for small business owners. However, it can be a great way to increase your customer base, diversify your revenue streams and take your business to the next level. University Canada West points out that global expansion is practically a...
Why Ignoring Social Media Is A Huge Mistake For Business Owners
Social media has transformed the way businesses interact with their customers. It's now a vital part of any marketing strategy. If you're a business owner who isn't regularly updating your social media accounts, you're missing out on a significant opportunity to connect with your audience and grow your brand.
Why should...
Harnessing The Power Of Video and Graphics For Small Business Promotion
Our world is filled with technological advancements that have completely revolutionized the concept of business marketing. To stand out from the competition, a company must find unique and inventive ways to advertise. Arguably, there is no better way to do that than through the use of video and graphic images....
How Small Businesses Can Ring In The Benefits By Using Toll-Free Numbers
Small businesses often face unique challenges in a crowded marketplace. But one simple solution can make a big impact on your customer service: using toll-free numbers. These numbers, typically starting with 800, 888, 877, 866 or 855, allow customers to call your business without incurring long-distance charges.
What are some of...
The Need For Speed: The Benefits Of Quickly Responding To Messages From Customers
All entrepreneurs know that their customers are the lifeblood of their businesses. This is what makes excellent customer service so integral. One key aspect of providing great customer service is responding to messages as quickly as possible. What are the benefits that come with speedy responses?
Increased customer satisfaction.
Customers want to...
Text Your Way To Success: The Benefits Of SMS Marketing For Business Owners
Is there a business owner alive who doesn’t look for ways to increase sales and attract more customers? Of course, there are many ways to grow your brand. But, one marketing strategy that you may not have considered is SMS marketing. SMS, or short message service, is a messaging protocol...
How VoIP Telephony Can Keep You Connected While On The Go This Spring
The arrival of spring brings warmer weather, longer days and an abundance of outdoor activities. However, as a business owner, you can't afford to put your work on hold just because you're on the go. Fortunately, VoIP (Voice over Internet Protocol) telephony can help you stay connected to your clients...
Soaring Above Your Competition With Drone Aerial Photos And Videos
Today’s business owners are always looking for new and innovative ways to promote their brands. One technology that has been gaining popularity in recent years is drones. Drones equipped with cameras can capture stunning aerial photos and videos that can be used to showcase a business in a whole new...