Posts by John M. Meloche
Finding The Right Voice For Your Brand
It's important for your company to have a voice. And we don't just mean a voice in the literal sense – we'll get to that in a moment. What we mean is that your business should stand for something. To customers, it's not just what your company offers but how...
Look Longer At These Logos
Your logo is what most consumers will first associate with your business. It is the design that represents your business name and what it stands for. In many cases, your logo is what will help to separate your from your competition. The more recognizable your logo is, the more people...
There Is No Beating Tweeting
If you're not tweeting, you're not competing. That's one of the new mottos floating around the MeloTel offices. As we mentioned in our last blog about the NBA's newest sensation, Jeremy Lin, one's popularity can soar to new heights through Twitter. The increasingly-popular micro-blogging site literally has millions of people...
Social Media Sends New Star Soaring
Have you heard of Jeremy Lin? If not, perhaps you're not a big sports fan. And to put it even more accurately, maybe you're not that heavily into social media. You see, these days, you don't need to be a sports fan to know about a sports athlete any more...
Boost Business Valentine’s Day-Style
Yes, ladies and gentlemen, Valentine's Day is soon upon us. In fact, by this time tomorrow, couples everywhere will be in a state of delight preparing to uniquely celebrate their love. Then again, many other couples may be getting into squabbles if one of the two parties forgets the day!...
Advertising Strategies That Make Sense
In our last blog, we took a look at a SmallFuel.com article by Mason Hipp outlining a list of advertising ideas for small business owners. In it, he explains that you don't have to spend a big budget to get results. Instead, putting your efforts towards targeting members of your...
Low Cost Marketing Strategies That Work
After watching the many elaborate commercials that were run during the course of this past Sunday's Super Bowl game, you can't help but wonder just how much they cost the advertisers to make. Numerous reports from years past have estimated that to produce and air commercials during the big game,...
Some Super Bowls Ads Stunk
This morning, all of the water cooler talk (or the majority of it, at least) is likely to be about last night's Super Bowl game. With the New York Giants defeating the New England Patriots 21-17, it marked the second time that these two teams have met in the final...
More Tips For Tight Budget-Keeping
Earlier this week, QMI Agency reported that 69 per cent of Canadian shoppers were able to stay within their budgets over the Christmas holidays. According to a Royal Bank of Canada poll, most Canadians were able to do so because of their concerns about going into post-holiday debt.
If Canadian shoppers...
Mind What You Tweet
At MeloTel, we are very aware that communication is key. Why else would be so big on offering products and services that provide some of the most fantastic ways to communicate in today's modern age? As you may imagine, many of today's modes of communications come via the internet.
Between our...