Posts by Dan Faraldo
How Your Over-The-Phone Customer Service Can Brighten Someone’s Day
When was the last time you hung up from a customer service call feeling genuinely happy? For many people, great customer service experiences aren’t just about solving problems. They’re about how the interactions make them feel. Excellent over-the-phone customer service has the unique power to turn someone’s stressful day around....
The Power Of SMS Marketing To Drive Business Among Younger Consumers
How many text messages do you send out each day? It’s probably hard for you to quantify, right? Most of us send so many texts on such a regular basis, we don’t even think about it. This is especially true for young folks. It’s not a stretch to say that...
The Art Of Designing A Website That Helps Your Business To Sell
In 2025, your business cannot afford to be without an online presence. However, simply being online isn’t enough. Your company website should be strategically designed to drive sales and support your business goals. Whether you're a small local shop in Toronto or a growing enterprise serving customers across North America,...
Why High-Quality Images Are So Important In Social Media Posts
Once upon a time, you could log on to Twitter and type out a message. You just had to make sure that your message was no longer than 140 characters. Circa nearly 20 years ago, these types of unique thoughts were considered fairly interesting social media posts. Also known as...
How To Make Your Business A Dominant Social Media Star In 2025
In 2025, social media continues to play a huge role in the marketing of small businesses. Evolving algorithms, emerging platforms and shifting consumer behaviours all make it more important than ever for businesses to stay ahead of the curve. Whether you’re a startup or a growing enterprise, leveraging the latest...