Avoiding The Top Mistakes Made When Trying To Grow Social Media Engagement

Who doesn’t use social media in 2025? Seriously – do you know anyone who doesn’t have at least one account? Platforms like Instagram, Facebook, LinkedIn,and TikTok offer massive potential, if used correctly. This is especially true for small and medium-sized businesses. The thing is that many companies struggle to grow their social media engagement. They often fall into common traps that limit their reach and effectiveness.

What are the top mistakes business owners make when trying to grow their social media engagement?

Focusing on selling instead of connecting.

Never forget that social media is meant to be social. Don’t just push sales, promotions or products. Constantly hard-selling turns followers away and reduces engagement. Instead, it’s a good idea to aim for the 80/20 content rule.

80 percent of your posts should educate, entertain or inspire. 20 percent of your posts should directly promote your products or services. Create value first and the sales will follow. Remember that many of your posts can be a bit of both. It’s cool to promote your products but your posts should NOT read like straight commercials. Offer up something whimsical and inspiring and then connect your products and services to your messages in the final comment.

Having an inconsistent posting schedule.

Do you post randomly or infrequently? If so, you’re doing a good job of trying to confuse your audience. Irregular posting makes it harder for your content to gain traction with platform algorithms. In the world of social media, “out of sight” truly means “out of mind”. We would suggest that you build a content calendar and post consistently. Whether it’s three times a week or daily, consistency builds trust and keeps your audience engaged.

At Melo Technology, we like to go the daily route with our posts. The way we see it, there’s no good reason to avoid connecting with our audience on any day that we’re at work. Therefore, every business day of the week, we aim to provide you with new and intriguing content on all our platforms. That way, we ensure that no one ever assumes that the Melo Technology team is asleep at the wheel!

Ignoring video content.

Video content – especially short-form video – is king on almost every platform. Yet, many businesses shy away from video because it seems complicated or time-consuming. It’s a wise choice to incorporate video content regularly. Think quick tips, behind-the-scenes clips and customer testimonials. Videos boost engagement and help to humanize your brand.

“With attention spans shorter than ever, content that is quick to engage and easy to digest is more likely to capture and retain viewer interest,” writes Don Dodds of Forbes, “Short-form videos cater to this by delivering content in bite-sized pieces, making it easier for users to consume, enjoy and share.”

Are you looking to manage your social media independently?

Our Melo Social dashboard software is a comprehensive social media management tool. It offers a range of features to help businesses and marketers streamline their social media strategies. Connect all of your social media accounts into one platform. Publish posts to all your accounts at one time by composing one post in one place. Melo Social gives you access to manage up to 30 social profiles independently!

Are you looking to have a professional content creator handle of your social media posts? Melo Technology can help with that too! Please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.