Why SMS Marketing Is Perfect For Back-To-School Promotions

Crazily, here we are sitting in mid-August already! That means that businesses are gearing up for one of the most lucrative shopping seasons of the year. It’s back to school season! If you’re looking to grow sales in the weeks to come, you can cut through the noise with SMS (Short Message Service) marketing.

With open rates of over 90 percent, SMS offers unmatched immediacy. This makes it ideal for limited-time promotions, flash sales, appointment reminders and personalized offers. Why does SMS marketing work so well for back to school promotions?

It gives you instant access to shoppers.

Unlike emails that may sit unopened or social media posts that get buried, text messages are read almost immediately. In fact, most texts are opened within the first three minutes of their delivery. During back-to-school season, that speed can be the difference between a sale and a missed opportunity.

SMS marketing also allows you to create highly targeted campaigns. You can segment your audience based on preferences, past purchases or demographics. For example, you’re able to send parents different messages than students. You can also offer teachers exclusive discounts. Personalization creates both stronger engagement and better ROI.

It’s great for last-minute deals.

Do you need to move inventory before the start of the Labour Day long weekend? Why not host a flash sale on backpacks or tech accessories? SMS is ideal for real-time, limited-time promotions that drive immediate traffic, whether it’s online or in-store. Not to mention, it’s great for boosting your other marketing channels.

SMS doesn’t need to work alone. You can use it to drive traffic to your website, promote a social media giveaway or remind customers to check their email inboxes for special offers. It complements your broader marketing mix.

It helps you improve customer retention.

Why not start off the school year building strong relationships? Use SMS to follow up with thank you messages, exclusive loyalty offers or reminders about seasonal items like fall jackets, tutoring programs or tech upgrades. Make your subscribers feel special by offering them special discounts that aren’t available to just everyone.

For example, send out the following text: “Get 20% off all school supplies this weekend only! Show this text at checkout.” Recipients will be made aware that only those who received the message will be able to take advantage of the savings. Other cool text ideas include “Upgrade your laptop before school starts! Save $100 on select models this week only” and “Need a fresh cut for the first day? Book before August 30 and get 10% off.”

Are you ready to leverage SMS marketing for your back to school promotions?

Back to school shopping is a time-sensitive opportunity. Parents, students and educators are making quick decisions. SMS keeps your business top-of-mind at exactly the right moment. If you’re ready to reach your customers directly and drive real results this season, Melo Technology can help you launch an SMS campaign in no time.

Engage your audience and drive more sales with Melo Text! We can help you integrate SMS into your communications strategy seamlessly. To learn all about it, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.