Composing Social Media Posts That Spring Engagement Forward

With spring in full swing, businesses across Canada and the U.S. should be refreshing their social media presences. The objective, of course, is to reinvigorate customer engagement. With the weather warming up, a lot of people are becoming more active online and outdoors. How can your brand harness this seasonal shift to craft timely, engaging and visually compelling content?

Showcase your behind-the-scenes spring cleaning routine.

People love to get peeks behind the curtain. Share how your team is freshening up the office. Are you reorganizing your workspace or updating your product line for spring? Take to social media to display your before-and-after photos or time-lapse videos. Use several pictures to create slides (on Instagram) to make the post more dynamic. Encourage your followers to “swipe to see the transformation and get inspired to tackle your own workspace.”

Behind-the-scenes looks at your brand help to develop more personal connections with your audience. Before-and-after shots are also among the most intriguing you’ll find on the internet. If you’re looking to grab some attention and grow your sales, double your spring cleaning posts as promotions. Offer limited-time offers, discounts or giveaways to everyone who likes or comments on the posts.

Offer spring-themed tips and tricks.

Educate and entertain your audience with spring-related advice relevant to your industry. Can you offer some effective marketing tips or productivity hacks? How about some seasonal how-tos? Don’t underestimate the power of content that offers help. They’re great at growing your brand’s reputation and encouraging followers to keep coming back.

Among your tips can be how to celebrate the spring holidays at a place of business. For example, Mother’s Day is coming up. In what ways will your business acknowledge the annual celebration of mommies? Be sure to share that on your social media feeds while highlighting your Mother’s Day sales and specials.

Provide inspirational quotes.

Spring is often associated with positivity and growth. Make the most of that sentiment. Share motivational quotes, vibrant imagery and cheerful designs that align with your brand’s voice. After all, it’s important to remember that not all of your posts should be business-based. It’s important to post engaging content that isn’t too “salesy”.

Offer up some personal anecdotes and experiences that can help make other people’s days. Provide good news stores to make your followers smile. For example, is your business involved in any local happenings or community events? Describe your inspiration to join those initiatives and be sure to invite your online friends to your events.

Hit up Melo for help!

Melo Technology’s Melo Social platform, combined with our Content Creation Services, is designed for growing businesses through deepened audience interactions. You’ll get your social media posts written and graphically designed for you. We ensure that your brand messaging will resonate with your target demographic.

Melo Social’s content writing team has nearly two decades of experience creating relatable and engaging content for businesses of all kinds. Let us create all of your posts for you! To learn more, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page.