Once upon a time, you could log on to Twitter and type out a message. You just had to make sure that your message was no longer than 140 characters. Circa nearly 20 years ago, these types of unique thoughts were considered fairly interesting social media posts. Also known as “tweets”, these messages can now contain images, videos and up to 280 characters on the renamed X app.
Things have certainly changed over the years! Today, Facebook, Instagram, LinkedIn and TikTok are all popular social media platforms where images play a crucial role. If you’re a business owner, you’ll certainly want to get in on the action so that you can capture the interest of your audience.
Images are attention-grabbers.
Although we’ve just described it, it’s a little hard to remember a time when social media posts didn’t contain images. By today’s standards, it’s pretty unheard of. Consider the fact that there are millions of posts shared all over various social media accounts daily. People are used to scrolling through them all pretty quickly. When you use high-quality images in your posts, you encourage social media users to stop mid-scroll.
High-quality images act as eye-catching anchors. Whether they are vibrant product photos, intriguing infographics or behind-the-scenes snapshots, visuals create instant impacts that text alone cannot achieve. To maximize your ability to grab attention, be sure to use bright colours and contrast to stand out. Also, include bold and minimalistic text overlays for key messages. Don’t forget to focus on high-resolution, well-lit images that look professional.
A picture is worth a thousand words.
On social media, visual storytelling plays a huge role in your ability to connect with your audience. Unlike long-winded posts that most people won’t read all the way through, images allow you to tell a story at a glance. Showcase your brand’s journey. Highlight customer testimonials. Display product benefits. There are so many ways to tell stories through your images.
Think about sharing before-and-after transformations for services. Why not post behind-the-scenes photos of your team at work? Use a series of images to narrate a customer success story. The possibilities are endless!
Social media algorithms prioritize content that generates engagement.
Do you want to garner likes, comments and shares? Of course you do! It’s pretty much the objective of nearly every social media user. Visual content consistently outperforms text-based content. Eye-catching images encourage users to interact with your posts, share them with friends and even tag others. The end result is greater organic reach.
To encourage engagement, use relatable and emotion-evoking visuals. As well, ask questions or encourage action through interactive graphics. Also, make it a rule of thumb to include people in your photos. Social media users tend to engage more with human faces.
Enlist the help of Melo Technology!
With our awesome Melo Social platform, you can manage all of your social media feeds in one easy-to-use location. If you don’t like creating social media posts yourself, Melo Social’s content writing team can create all of your posts for you. They come complete with high-quality images designed specifically for your brand! For more information, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!
