How effective are your social media posts? In our last blog, we listed a few top choices for social media posts that are likely to grab the most attention over the holidays. They included the launching of promotions and contests, the sharing of heartwarming stories and inquiries into the favourite holiday traditions of your friends and followers.
With less than a month to go before Christmas, we are fully immersed in the busy holiday shopping season right now. It’s an important time for your business to secure super social media engagement. How else can you do it?
Highlight user-generated content (UGC).
Our last blog highlighted the importance of getting your friends and followers to post content that showcases their connections with your brand. This is a point worth reiterating. Why? It is an effective way to build social proof and grow your brand’s connection with its customers. Encourage customers to share photos or videos that demonstrate how your company has helped them. As well, ask them to celebrate their holiday moments with your services or create testimonials.
There’s no reason that members of your staff can’t do the same thing! Showcase how your business prepares for the holiday season behind the scenes. Whether it’s decorating the office, preparing holiday orders or hosting a holiday party, this type of content humanizes your brand and builds a stronger connection with your audience.
Use plenty of holiday-themed visuals.
Does anyone post content without visual stimuli anymore? Be sure that your holiday posts contain festive colours, snowflakes, twinkling lights, candy canes and other forms of holiday cheer. Such imagery helps your posts to stand out on crowded social media feeds. Update your cover photos, profile pictures and graphics to reflect the holiday spirit. Short, engaging videos, holiday memes and animated GIFs can also attract attention and encourage shares.
A countdown clock always makes a great visual! Build anticipation and excitement with holiday countdown posts leading up to a special event, sale or holiday celebration. Create a sense of urgency and engagement by posting daily or weekly content counting down the days with special offers or exclusive reveals.
Spotlight your charitable efforts.
‘Tis the season to be giving, as you well know! Highlight your involvement in community drives, donations to local organizations or acts of service. Encourage your followers to participate or donate to causes that resonate with your brand’s mission. Posts that demonstrate corporate social responsibility build trust and foster goodwill.
Some example campaigns are “For every purchase made, we’ll donate X% to (the charity of your choice)” and “Join us in spreading holiday cheer by donating (an item or service)!”
Are you ready to elevate your social media strategy for the holidays?
With Melo Technology’s Melo Social, you can manage all of your social media feeds in one easy-to-use location! If you don’t like creating social media posts yourself, Melo Social’s content writing team can create all of your posts for you. They come complete with high-quality images designed specifically for your brand! For more information, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!
