Can you believe that Christmas Day is just over two weeks away? This is a very joyous time of year for many people. Of course, for business owners, the holiday season provides a golden opportunity.
With consumers actively seeking deals, gift ideas and holiday inspiration, it’s crucial to create engaging social media content that resonates. To stand out during this competitive time of year, your social media posts need to be strategic, compelling and tailored to capture the holiday spirit. So which social media posts will grab the most attention over the holidays?
Launch exclusive promotions and contests.
Can you think of a more obvious way to capture consumer interest? Consider posting flash sales, limited-time offers, bundle deals or “12 Days of Savings” campaigns. Make your promotions visually appealing with festive graphics and clear calls to action (CTAs). Use holiday-themed hashtags to expand your reach and consider collaborating with social media influencers to amplify your promotions.
Hosting a social media giveaway or contest is also an excellent way to boost engagement. The holidays offer the perfect backdrop for giveaways, whether you’re encouraging followers to like, share, comment or create user-generated content (UGC). For example, you can ask customers to submit photos of how they use your product during the holidays or to share their best holiday traditions.
Share heartwarming stories that reflect your brand’s values.
Are you involved in your community? Why not highlight that in a post? Your posts can also feature personalized customer stories, testimonials or behind-the-scenes content about how your team celebrates the holidays. Use authentic imagery and heartfelt messages to make your stories resonate deeply with followers.
In addition to your stories, provide such valuable content as holiday-themed guides, tutorials or tips. This can position your brand as a helpful resource during the season. For example, a kitchenware business could post holiday recipes. A fashion retailer might create a holiday outfit guide. Tutorials, DIY projects and how-to videos can be highly engaging, especially when they’re relevant to holiday traditions and challenges.
Ask your audience about their favourite holiday traditions.
It’s all about generating engagement, right? Who doesn’t like sharing their ideas on social media? After all, isn’t that what’s it’s for? Ask about preferred gift ideas or favourite holiday recipes. Not only do these posts encourage meaningful interactions, they also provide valuable insights into your audience’s preferences.
“What’s the best holiday movie of all time?”, “How early do you start holiday shopping?” and “Which holiday treat is a must-have?” are excellent questions to ask during the holiday season. Take things one step further and encourage your friends and followers to share photos of themselves using your products. When you share such UGC, you show that your brand values its community. It will make your followers feel heard and appreciated.
Could you use some help updating your social media accounts?
With Melo Technology’s Melo Social, you can manage all of your social media feeds in one easy-to-use location! If you don’t like creating social media posts yourself, Melo Social’s content writing team can create all of your posts for you! To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!
