Halloween is officially one week away! For many people, it’s a super exciting time of year. The annual tradition of dressing up in ghoulish costumes and going out to trick or treat is loved by many. As a business owner, Halloween presents you with a super sweet opportunity to uniquely promote your brand. Why not inject a little spooky-slash-ghostly energy into your social media marketing?
Incorporate Halloween into your product promotions.
Over the course of the next week, there will be countless Google and social media searches for all things Halloween. Offering up special promotions surrounding the special occasion is a great way to get your business noticed. Promote discounts on themed merchandise or bundle accessories with regular purchases. Name your sale after the special day and create a hashtag out of it. We’re thinking along the lines of #HalloweenDeals or #SpooktacularSavings.
Don’t forget to go for the tried-and-true strategy of hosting a contest. You’ll be able to generate buzz around your posts with such ideas as “Best Halloween Costume” or “Best Makeup Job”. Offer prizes to your winners and encourage user-generated content by encouraging participants to share their posts regarding their contest entries.
Post a spooky story.
Who doesn’t love a good ghost story? There’s no better time of year than right now to deliver a spooky narrative to your friends and followers. Create a series of posts that follow a mysterious or humorous Halloween storyline. Of course, be sure to make your products and/or services a part of the story. At the very least, end each story with a relevant tie-in to how your offerings can benefit your readers.
Use such platforms as Instagram Stories or TikTok to bring your spooky tale to life. If you can add some video or animation, you’ll really generate a lot of interest. Who knows? Your spooky story could be the step you need to go viral! Posting a creepy tale will both keep your followers entertained and make your brand memorable during the Halloween season.
Utilize interactive content like polls and quizzes.
To gain traction, encourage your friends and followers to respond to your posts. We’re talking about asking probing questions through polls and quizzes. Naturally, use the theme of Halloween to engage your audience. For example, post such queries as “What Costume Are You Wearing This Year?” or “Which Spooky Movie Character Is The GOAT?”
You can also post polls that ask people about their favourite Halloween candies and movies. You may be surprised at how many people are eager to discuss their top slasher flicks and their main characters. For example, ask “Who Would Win In A Fight? Michael Myers or Jason Voorhees?”
Could you use some help updating your social media accounts?
With Melo Technology’s Melo Social, you can manage all of your social media feeds in one easy-to-use location! If you don’t like creating social media posts yourself, Melo Social’s content writing team can create all of your posts for you! To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!
