Seriously, is there anyone left who doesn’t have at least one social media account? By today’s standards, not being active on social media means you practically don’t exist! At least, this is true in the business world. Having active social media accounts is vital for companies of all sizes. However, it’s super important to know that not all posts are created equal.
Are you creating engaging posts that attract your friends and followers? Let’s take a look at some do’s and don’ts of promoting your business on social media.
DO target your audience.
What types of people would most benefit from what your business has to offer? It’s important to create messages that are specifically for those types of individuals. Research the interests, demographics and online behaviours of the people who follow your accounts. Tailor your content to their likes and needs. It’s wise to make use of analytics tools. They will help you to gain insights into what resonates with your target audience so that you can refine your approach.
DON’T overpost.
Some social media accounts are hard to keep up with. That’s because they update with several posts per day. Overposting doesn’t allow your audience to really take in each post. Give each of your posts some time to breathe. Let your followers interact with you and with each other. Bombarding your followers with too many posts can be overwhelming and counterproductive.
Daily posts are ideal. We would suggest that you make “Quality Over Quantity” your mantra. Focus on creating valuable, engaging content rather than trying to fill some kind of quota. When you post too frequently, it can turn your audience off, leading to unfollows. You don’t want that! Develop a well-balanced posting schedule that keeps your audience engaged without overwhelming them.
DO use visuals.
We cannot stress this point enough! These days, a text-only post is sure to get overlooked. People are stimulated by vivid photos and even more by videos. Remember that visual content is a powerful tool in the worlds of grabbing attention and encouraging engagement. Utilize high-quality images, videos, infographics and GIFs. They will all make your posts more appealing and worth sharing.
As you surely know, Instagram thrives on visual content. However, you don’t want to regularly use arbitrary images. You should add your company’s colour scheme, logo and messaging to your graphics so that they are unique and exclusive to your posts. Keep in mind that visual storytelling can enhance your messages and make your brand more memorable.
DON’T ignore comments and messages.
The key to being a successful social media user is to be social! After all, if no one is engaging with your content, it’s not very effective. Reach out to your friends and followers by engaging with every one of their comments and messages. Ignoring them can hurt your brand’s reputation. This is especially true if there is a negative comment left on any of your posts. Addressing concerns and issues helps to highlight your brand as an excellent provider of customer service.
Could you use some help updating your social media accounts?
With Melo Technology’s Melo Social, you can manage all of your social media feeds in one easy-to-use location! If you don’t like creating social media posts yourself, Melo Social’s content writing team can create all of your posts for you! To learn more, please don’t hesitate to call us at 1-888-MELOTEL or fill out the form on our Contact page!
