In our last blog, we revisited the concept of blogging and pointed out a few signs your blog might be in serious need of help. In today’s blog, we’d like to continue with that topic, knowing there are certainly more facets of blogging that can help the content on your site to be as strong as possible.
As we pointed out yesterday, a strong blog is one that offers readers valuable tidbits, but does so in an engaging way. It’s also a tool for drumming up more business. So how can you get your blog to generate greater interest in your brand?
Ensure that each post contains subheadings.
Have you ever been interested in reading huge blocks of text? Neither have we. Part of a professional blogger’s job is to compose text that is pleasing to the eye at first glance. Before a single word is read by an online user, he/she usually scrolls through the text to make sure it isn’t too long. Consider the short attention spans of most people, these days. Easy-to-read text in any blog post is a must.
What makes text easy to read? When it is broken up into smaller bits (short paragraphs no more than a handful of sentences long), a blog becomes a lot more inviting. Naturally, this very blog post is a perfect example. Each point made is listed as its own heading. Each heading is written in larger, bold text. This makes it easy for readers to scan through the blog post and get a quick understanding of what it’s all about.
Don’t forget to update it regularly.
If the last blog you posted was sometime last month, you’re likely turning a lot of visitors away. People assume that when a website is inactive, the business it represents is unprofessional. Even worse, a rarely-updated blog gives off the impression that the business isn’t active itself. Have they gone out of business? Should I even bother calling them? Do they even care about getting any business?
These and other questions just like them are bound to pop up in the heads of your website’s visitors if they can’t find a recent blog. Our firm advice is to post a new blog to your site no less than once a week. Anything less gives visitors too many opportunities to revisit your website without seeing an update. This will cause you to lose many potential customers.
Include calls-to-action often.
Let’s just get down to brass tacks here. Your blog’s primary objective is to generate greater interest in your brand. In other words, the bottom line is for it to grow your company. How can a blog boost business if it doesn’t ever call its readers to inquire further into what your business has to offer?
A call-to-action is found at the end of nearly every MeloTel blog. Your blog needs to do the same in order to help its company’s bottom line. Okay, ready for our call-to-action? To learn how MeloTel’s Bloggers & Creative Writers For Hire can get your blog to generate greater interest in your brand, please don’t hesitate to call us at 1-888-MELOTEL today!
