Everyone is on social media. At least, it feels that way. Our Instagram, X, Facebook and LinkedIn accounts (among others) seem to provide us with the majority of the information and entertainment we consume. As a business owner, it only makes sense to take to social media on a regular basis to market your brand. However, not everyone can be expected to be a social media expert. What steps should be taken to truly help a company gain attention?
Here are four winning strategies that help business gain social media followers:
1. Create captivating content.
Let it be made clear that what you post on social media shouldn’t always be directly focused on your company’s products and services. In fact, your posts should very rarely be presented as bold advertisements. They should offer other social media users something unique, thought-provoking and intriguing. Your content can be funny or it can be eye-opening. The bottom line is that what you share should resonate with your audience without being too pushy.
Remember, as well, that social media is a two-way street. Instead of simply broadcasting your messages, actively engage with your audience. Respond to comments, messages and mentions promptly. Ask questions, run polls and encourage user-generated content to make your followers feel like they are part of your community.
2. Use hashtags wisely.
Those little “number signs” are used throughout all social media platforms for a reason. They are powerful tools in helping your posts bolster engagement. Have you ever clicked on a hashtag? It will bring you to a location where any and every post including that hashtag is available for viewing. In other words, incorporating relevant hashtags in your social media posts will help for them to be viewed by larger audiences.
It’s wise to research and choose relevant, trending hashtags for your posts. However, it’s essential to be mindful of overusing hashtags. Too many hashtags can make your posts appear spammy and overwhelming. Stick to a few well-chosen hashtags that relate directly to your content.
3. Run contests and giveaways.
Have you ever met anyone who doesn’t like getting things for free? Neither have we. Running contests and giveaways is an effective way to boost your social media following. People from all walks of life just love the chance to win something valuable. Many will often jump through a few hoops to participate. To enter your contest or giveaway, ask participants to follow your page, like, share or tag a friend.
For maximum engagement, make sure the prize is appealing to your target audience. Promote the contest on various social media platforms and keep participants updated on the progress. The excitement generated by the competition can attract new followers and keep your current ones engaged.
4. Be consistent.
Create a schedule and stick to it. It’s important to not go too long without posting. For most businesses, this means posting something unique every day. If you don’t have the time to tend to your social media accounts with such frequency, worry not. Melo Technology proudly boasts a team of experienced content creation specialists!
Through our Melo Social platform, Melo Technology’s team of content writers will ensure that all of your social media accounts are regularly updated with unique and captivating content. Let us take care of your social media posts for you. Give us a call at 1-888-MELOTEL or fill out the form on our Contact page today!
