At Melo Technology, we post blogs on a very regular basis. In fact, we can pretty much guarantee that you will find at least two new blog posts each and every week. By posting engaging and relevant content regularly, we ensure that our site doesn’t get lost in web searches. Should you Google anything related to the telecom industry and/or the products and services we offer, you may just see Melo Technology pop up!
To both keep things fresh and further our point, today’s blog submission is about one of those very services. Blogging is something our team has mastered over the past decade and half. We’ve just outlined how it’s helped our site and therefore our brand. But let’s take a look at your company website to see if it can be helped.
Here are four signs your website is in dire need of a blog section:
1. Your traffic is either stagnant or dwindling.
Is your site not pulling in the number of visitors you were hoping for? As we’ve pointed out, a website that isn’t regularly updated isn’t going to get much traction in search engines. Search Engine Optimization (SEO) is greatly increased by blog sections. Search engines like Google highly favour websites that regularly update their content.
With a blog section, your site can keep visitors engaged with regular posts about industry trends, company updates and helpful tips. With more content on your site, search engines will be able to index more keywords that you’ve been using. This increases your website’s visibility in search results.
2. You have much valuable information to share.
You might be an expert in your field. But do members of your target audience know about it? Your wealth of knowledge should be shared through the written word. With a blog section on your site, you can showcase your expertise. Offer valuable insights, chime in on industry news and give practical advice to your audience. Doing so will both position your company as an authority and help you to build trust with potential customers.
3. You don’t have much to share on social media.
Are you struggling to keep your social media accounts updated? With regular blog posts, you always have new content to share! Place a link to each blog in your social media posts to both engage your followers and encourage them to visit your company website. Remember that each blog post you publish can be repurposed into multiple social media updates. This will drive traffic to your site while keeping your social channels active and engaging.
4. You haven’t worked with Melo Technology yet!
What are you waiting for? Our team of writers can ensure that your company website is never considered stale again! Melo Technology’s Bloggers For Hire have many years of experience making various company websites shine with charming content. Our copy is readable, engaging and optimized to get you more hits in search engines. For more information, please don’t hesitate to give us a call at 1-888-MELOTEL or fill out the form on our Contact page!
