“I need you to be there for me.” These words represent the feelings of consumers for the businesses they support. Customer satisfaction entails so much more than providing high-quality products and services. It requires dependability. Can your customers rely on you? Something as simple as not picking up your phone is enough to make many customers feel they can’t trust you.
If you’re not available when consumers need you, it can be bad for your business. No one expects you to be available all around the clock. However, the easier it is for people to reach you, the more likely you will be to enjoy long-term loyalty from your customers.
There are many reasons being available to your customers is so important. Here are four:
1. It grows brand loyalty.
As we just mentioned, garnering loyalty is a major benefit to being available when your customers need you. Never forget that you have many competitors out there. On many occasions, a consumer’s decision to choose you over a competitor is because he/she was able to easily reach you. The simple act of picking up your phone when it rings is great for business. This is especially true when you can come through for your customers at a moment’s notice.
2. It helps get people out of binds.
Accidents happen. Emergencies emerge. When your customers are in dire need of your assistance, there is no more valuable offering than your availability. Let’s say a customer requires your services on a Sunday night. This is a time when your business is likely closed. Opening up to resolve an urgent issue will go a long way in securing huge fans of your brand for the long haul.
3. It provides you with valuable feedback.
How well do your products work? How satisfied are your customers after every interaction with your brand? These questions can be answered when you’re readily available to speak to your customers, making them more familiar with you. If you’re noticing a lull in the business you receive, speaking to your customers will help you to come up with new initiatives.
4. It enables you to outshine your competitors.
Most businesses don’t operate 24/7. As well, many don’t have access to their business phones when they’re not in the office. In 2020, this is inexcusable. As a business owner, it’s your job to let your customers and clients know they can reach you on your business line at any time during (and sometimes after) business hours. With the help of VoIP technology, this is possible whether you are in the office or not!
In our last blog, we highlighted the many benefits of using MeloTel’s cloud-hosted Commercial Phone Services. One benefit we didn’t highlight was Single Number Reach. With this feature, you’ll be able to receive calls to any device of your choice whether it’s a VoIP phone, softphone or smartphone.
Single Number Reach ensures that you are available to your customers no matter where you are. You’ll never miss an important phone call ever again! For more information, please don’t hesitate to call us at 1-888-MELOTEL.
