Are you on Facebook, Twitter, LinkedIn and/or Instagram? If not, you’re missing out on many opportunities to grow your business. Just how important is it to be active on these various platforms?
Here are four benefits of social media:
1. It helps you build better relationships with your customers.
Social media is today’s top way to connect with others. Sure, you have your phone, email address and messaging apps. But the Facebooks, Twitters and Instagrams of the world are the most popular ways for people to keep in contact with each other. Without social media, your business will miss out on countless opportunities to grow relationships. Simply put, being on social media is a necessary step to grow your brand’s audience.
2. It gives you the opportunity to talk about what you know.
You’re an expert in your field. But how many people know that? Using your social media accounts, you can share your expertise about various aspects of your business. This will help your friends and followers to better acquaint themselves with your knowledge base. It helps to build confidence and trust in people who are considering doing business with you.
As well, social media helps you to communicate what you want to be known for. Be sure to post comments on other posts instead of relying on people to post comments on yours. That way, you’ll be able to reach more people, showcasing your smarts in various subjects.
3. Your audience can find you and see your business easily.
These days, your business practically doesn’t exist if it isn’t on social media. With so many company websites out there, what sets yours apart? In many cases, the answer lies in how you communicate with your audience. If you stay silent, so will members of your target audience. However, if you engage with others, they will endear themselves to your brand.
Most importantly, your comments and posts will provide links to your pages. In turn, people will get a lot closer to the link to your website in addition to the other modes of communication that will allow them to contact you directly.
4. You can communicate with your target audience at any time.
Social media gives you the opportunity to communicate with your audience in a variety of ways. Take this blog, for example. A link to it will appear on MeloTel’s Facebook, LinkedIn and Twitter pages. However, it’s not the only way we’ve communicated the message found in this blog. In fact, our “4 Benefits Of Using Social Media” messaging was first posted via a 59-second animated video.
It’s a service we offer our clients. It is part of our new Animated Media & Marketing Packages. In some cases, you want to offer a more detailed description of your latest products, newest services and/or upcoming events. A 59-second animated video offers a more comprehensive look into what your business is all about. It contains royalty free images and animation that is styled in your company branding. It also includes creative text and a call to action.
Let’s work together on growing your reach on social media! For more information about MeloTel’s Animated Media & Marketing Packages, please don’t hesitate to call us at 1-888-MELOTEL or email support@melotel.com.
