Just because you own a small business, it certainly doesn’t mean you have to be “small time”. There are many different advertising methods you can use to set your brand apart from its competitors. It’s understandable, however, if you’re working with a limited budget. This is where some creativity can be very helpful. What can you do to effectively maximize your company’s reach and attract new customers?
Here are four advertising methods that generate small business success:
1. Social media advertising.
Although this one should be obvious, it’s important that we tackle it first. These days, it’s pretty difficult to find anyone who isn’t on social media. The same goes for businesses. Your brand should have a strong presence on Facebook, LinkedIn and Instagram, at the very least. Since signing up for accounts is free, it’s practically a no-brainer to get your pages going.
Remember that it’s important to be engaging. That means not forgetting the “social” part of social media. Don’t just post commercials. Post intriguing content that can get people interacting with you through likes and comments. If you really don’t have the time to do any posting yourself, the Melo Technology team can take care of all of that for you via our Melo Social platform!
2. Referral programs.
There is no type of advertising that is stronger than word of mouth promotion. This means that growing your brand starts with providing excellent customer service. Generating amazing customer experiences won’t just keep your customers coming back. It will also encourage them to tell their friends and family members all about how happy they are to do business with you.
Take things a step further by setting up a referral program. Offer your existing customers incentives such as discounts, free products or store credit for referring new customers. To make your referral program even more effective, make it easy to share and track by using unique referral codes or links.
3. Local sponsorship.
In many cases, a top-tier brand is considered so because of its connection with its community. Especially if your business relies on the support of local customers, it’s wise to sponsor community events, sports teams or charities. It’s a powerful way to build both brand awareness and goodwill. Demonstrating a commitment to your community helps to endear your business to those who care more about important causes than they do products and services.
Be sure to align your brand with causes or events that resonate with your target audience. Consider opportunities for logo placement, signage and mentions in promotional materials. This strategy works especially well in small towns and neighbourhoods that have tight-knit members.
4. Melo Text.
Melo Technology’s Melo Text is a smart and affordable SMS marketing software! It allows you to create effective SMS marketing campaigns to help you grow your mobile audience, engage clients and increase sales. Melo Text lets you send bulk text messages to your subscribers that announce deals or discounts you want to promote. To learn more, please don’t hesitate to call Melo Technology at 1-888-MELOTEL or fill out the form on our Contact page!
