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Caller Reputation Guide

Why Does My Number Show as Spam?

Mobile carriers and caller ID apps use automated systems to warn people about possible unwanted calls. Sometimes they get it wrong — here's why it happens and how to fix it.

Who applies these labels?

Spam warnings are generated by automated systems operated by companies such as Hiya, Truecaller and First Orion — not by Melo Technology. Unfortunately, legitimate business numbers can sometimes be incorrectly labelled as "Spam," "Spam Risk" or "Fraud."

Good to know

Even a small number of complaints can sometimes affect how your number appears on other people's phones.

Why this can happen

You make a high number of calls within a short period.

Many calls are unanswered or quickly declined.

Recipients have reported the number as unwanted.

Your calling activity resembles automated or telemarketing calls.

Someone has illegally copied, or “spoofed,” your number when making scam calls.

A carrier or caller ID database contains incorrect or outdated information.

How you can reduce the risk

Protect your calling reputation with these habits.

  • Call only people who reasonably expect to hear from you.
  • Avoid repeatedly calling the same person.
  • Leave a clear voicemail explaining who you are and why you called.
  • Avoid making large volumes of calls in a short period.
  • Honour requests from people who do not want to be called.
  • Use consistent business information when identifying yourself.
  • Encourage customers to save your number in their contacts.

How to correct an incorrect spam label

Register your number or request a correction through the major caller identification providers. We recommend submitting to each provider — different carriers and phones use different databases.

Corrections can take a week or longer and are not guaranteed to appear immediately on every carrier or device.

Please keep in mind

Melo Technology provides your telephone service, but we do not control the spam labels displayed by mobile carriers or third-party caller ID applications.

Your number's reputation is mainly affected by your calling patterns, customer feedback and the information maintained by these outside services. We are happy to help explain the process, but the correction request must ultimately be reviewed by the company applying the label.

Questions about your caller reputation?

Our team can walk you through the correction process and help you review your calling patterns — get in touch.